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GetAFix
Automotive detailing franchiseIndia

How a global car-detailing brand runs 100+ franchise stores across India on GetAFix

The world's largest passenger-vehicle detailing products manufacturer runs its 100-plus franchise detailing network in India on GetAFix — one operating platform across every store, a multi-tier head-office rollup (ASM → RSM → State → Country), auto-replenished inventory, and a purpose-built data warehouse with slice-and-dice BI.

Detailer with a GetAFix tablet inspecting a black luxury sedan under honeycomb studio lights inside a premium GetAFix-powered detailing franchise store
100+
Franchise stores live on GetAFix
4 tiers
HO hierarchy (ASM → RSM → State → Country)
Auto
HO-to-store replenishment
DW + BI
Slice-and-dice on every transaction

The challenge

The world's largest passenger-vehicle detailing products manufacturer runs its Indian retail presence as a 100-plus franchise network — every store offers the same packages, uses the same detailing products, and promises the same customer experience. Before GetAFix, every store ran on a different combination of spreadsheets, WhatsApp groups, stand-alone POS/billing tools and paper job cards. Head Office had no real-time view of store-level performance; Area Sales Managers and Regional Sales Managers were on the phone every week asking for numbers; replenishment of consumables from HO was manual and reactive, so fast-moving SKUs routinely stocked out while slow-movers piled up; and there was no common customer record, so service reminders and repeat-visit campaigns simply didn't fire.

See it in the field

What GetAFix did

  • One operating platform in every store — customer onboarding, vehicle registration, digital estimates, package-based offerings, job cards, GST-compliant invoicing and payment collection — so every franchise runs the same SOP and surfaces the same KPIs.
  • Head Office module with a four-tier role hierarchy — Area Sales Manager, Regional Sales Manager, State Head and Country Head each log in to a dashboard scoped to their territory, with drill-down to any individual store.
  • Auto-replenishment from HO — every store's consumable stock (polishes, compounds, pads, films) is tracked in real time. When an SKU hits its reorder threshold, a procurement request fires automatically to Head Office, HO ships, inventory reconciles. Fast-movers no longer stock out.
  • Automated service reminders — every customer's past visits drive WhatsApp and SMS reminders on 3, 6 and 12-month intervals across the entire network, using the same brand voice.
  • Multi-factor authentication enforced for Head Office, State Head and Regional/Area Manager logins, meeting the customer's enterprise-security standard; store-level logins are audited by HO.
  • Purpose-built data warehouse + a GetAFix-proprietary slice-and-dice BI tool — every transaction from every store flows into a DW that HO and field leadership use to pivot revenue, package mix, service performance and repeat-visit rate by store, region, period or product category in seconds.
Inside the product
Three roles · three dashboards · one live dataset

A store manager, an Area Sales Manager and the Country Head all open the same platform — and each sees exactly what their job requires.

Representative snapshots of the three dashboards the network runs on every day. Every store is on the same schema, so as you move up the hierarchy — ASM → RSM → State Head → Country Head — the same numbers roll up without reconciliation.

Live
Store Manager
Store #GA-0417 · Indiranagar, Bengaluru· Today · 21 Apr 2026
MFA enforced
Today's revenue
₹1.42 L
vs target ₹1.50 L
Vehicles in bay
3 / 4
1 bay free
Packages sold
11
4 premium
New customers
4
of 11 bookings

Today's bookings

5 scheduled · 2 in bay
09:00
KA 03 MM 1124 · Hyundai Creta
Paint Correction — Stage 2 · Anil R
In bay
10:30
KA 51 AK 9912 · Honda City
Ceramic Coating 3Y · Priya S
Booked
11:15
KA 03 NH 7721 · Toyota Innova
Interior Deep Clean · Anil R
In bay
13:00
KA 05 HC 4456 · Maruti Baleno
Premium Foam Wash · Ravi K
Booked
15:30
KA 02 PE 3301 · BMW 3 Series
PPF Full Bonnet + Fenders · Priya S
Booked

Low-stock auto-replenishment

Procurement requests fire automatically to Head Office when thresholds are breached. No manual ticket needed.

  • Polishing compound — cuttingReorder in 3 days
  • Foam cannon nozzlesBelow minimum
  • Microfibre cloths — yellowReorder today
3 procurement requests auto-sent to HO today

Service reminders dispatched today

14
3 mo
8
6 mo
5
12 mo
27 reminders fired · WhatsApp 82% · SMS 18%
Live
Area Sales Manager
Karnataka South · 14 stores· MTD · Apr 2026
MFA enforced
MTD revenue
₹2.07 Cr
across 14 stores
Target achievement
92%
4 days left
SLA compliance
11 / 14
3 below threshold
Procurement requests
17
12 auto-approved · 5 pending

Store leaderboard — MTD revenue (₹ L)

Auto-ranked · live
  • 01Indiranagar
    18.4L+12%
  • 02Whitefield
    16.9L+9%
  • 03Jayanagar
    15.2L+7%
  • 04Koramangala
    14.6L+4%
  • 05HSR Layout
    13.1L+3%
  • Needs attention
  • 06Yelahanka
    6.8L-4%
  • 07Electronic City
    7.4L-2%

Package mix in territory

  • Ceramic Coating34%
  • Paint Correction22%
  • PPF18%
  • Interior Detail14%
  • Foam Wash12%

Stockout risk

  • YelahankaCeramic coating · 2 days
  • Electronic CityPPF rolls · 4 days
  • HSR LayoutMicrofibres · 5 days

All three have live procurement requests against HO — ASM can approve / expedite in one click.

Live
Country Head + BI
India · 103 franchise stores· FY26 Q1 · Data warehouse live
MFA enforced
National revenue MoM
+9.4%
₹12.0 Cr → ₹13.1 Cr
Active stores
103
4 opened this quarter
Repeat-visit rate
46%
from automated reminders
HO replenishment cycle
4.1 days
target 5 · beating SLA

National revenue trend · last 12 months

13.1 Cr latest+33% YoY
13.19.813.1 CrMayJunJulAugSepOctNovDecJanFebMarApr

Store performance · India

MTD · ₹ L
ChandigarhDelhi — 11 storesHimachal PradeshHaryana — 6 storesJammu and KashmirAndhra Pradesh — 5 storesKerala — 3 storesLakshadweepOrissaDadra and Nagar HaveliKarnataka — 14 storesMaharashtra — 19 storesAndaman and NicobarAssam — 3 storesManipurNagalandMeghalayaPunjab — 4 storesRajasthan — 4 storesUttar Pradesh — 9 storesUttaranchalJharkhandWest Bengal — 7 storesBihar — 2 storesSikkimChhattisgarhMadhya Pradesh — 3 storesPuducherryTamil Nadu — 10 storesGujarat — 6 storesGoaArunachal PradeshMizoramTripuraDaman and DiuDelhi / NCR · 11 stores · ₹182L MTD11Chandigarh · 4 stores · ₹61L MTD4Jaipur · 4 stores · ₹58L MTD4Ahmedabad · 6 stores · ₹96L MTD6Mumbai · 14 stores · ₹226L MTD14Pune · 5 stores · ₹78L MTD5Hyderabad · 8 stores · ₹124L MTD8Bengaluru · 14 stores · ₹207L MTD14Chennai · 10 stores · ₹162L MTD10Kochi · 3 stores · ₹42L MTD3Kolkata · 7 stores · ₹98L MTD7Bhubaneswar · 3 stores · ₹38L MTD3Lucknow · 6 stores · ₹84L MTD6Guwahati · 3 stores · ₹46L MTD3Delhi / NCR182LMumbai226LBengaluru207LChennai162L
  • 01Mumbai · Maharashtra14 stores226 L
  • 02Bengaluru · Karnataka14 stores207 L
  • 03Delhi / NCR · Delhi11 stores182 L
  • 04Chennai · Tamil Nadu10 stores162 L
  • 05Hyderabad · Telangana8 stores124 L
State store density Top city Mid EmergingBubble size = stores

Revenue by zone · Q1

₹ Crores
  • South
    3.882%
  • West
    3.269%
  • North
    2.758%
  • East
    1.430%
  • NE
    0.919%

GetAFix Data Warehouse

Transactions
~42 M
ETL refresh
Every 15 min
Retention
7 years
BI tool
GetAFix Proprietary

Slice by…

Pivot every transaction on any of these — click to drill.

RegionStateStoreProduct categoryPackageManagerPeriodVehicle segment
Sample query — < 2 s
SELECT store_code, region, state,
       SUM(invoice_amount) AS rev,
       COUNT(DISTINCT customer_id) AS customers
  FROM dw.invoices
 WHERE fiscal_quarter = 'FY26-Q1'
   AND package_category = 'Ceramic Coating'
 GROUP BY store_code, region, state
 ORDER BY rev DESC
 LIMIT 20;
Store Area / Regional SM Country Head + BIRepresentative snapshot · numbers rounded for illustration · customer under NDA

Outcome

  • 100+ franchise detailing stores now run the same operating platform with the same SOPs and the same live KPIs — no more per-store spreadsheets or shadow systems.
  • Stockouts on fast-moving detailing consumables effectively eliminated by auto-replenishment between HO and every store.
  • Weekly territory calls that used to be "send me your numbers" are now "what are we doing about them" — Area and Regional Sales Managers open their dashboard and the data is already live.
  • Country-level leadership can slice revenue, product mix and store performance by any dimension in seconds through the GetAFix BI tool — reports that used to mean a week of spreadsheet consolidation.
  • Customer experience standardised across every store: same estimate flow, same package definitions, same service-reminder cadence — regardless of which franchise a customer walks into.
Running 100-plus franchise stores used to mean chasing every area manager for their weekly numbers. Today the Country Head just opens the dashboard — every store, every product, every manager — and the conversation is about action, not data collection.
Network operations lead · Global detailing-products manufacturer (customer under NDA)

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