How a global car-detailing brand runs 100+ franchise stores across India on GetAFix
The world's largest passenger-vehicle detailing products manufacturer runs its 100-plus franchise detailing network in India on GetAFix — one operating platform across every store, a multi-tier head-office rollup (ASM → RSM → State → Country), auto-replenished inventory, and a purpose-built data warehouse with slice-and-dice BI.

- 100+
- Franchise stores live on GetAFix
- 4 tiers
- HO hierarchy (ASM → RSM → State → Country)
- Auto
- HO-to-store replenishment
- DW + BI
- Slice-and-dice on every transaction
The challenge
The world's largest passenger-vehicle detailing products manufacturer runs its Indian retail presence as a 100-plus franchise network — every store offers the same packages, uses the same detailing products, and promises the same customer experience. Before GetAFix, every store ran on a different combination of spreadsheets, WhatsApp groups, stand-alone POS/billing tools and paper job cards. Head Office had no real-time view of store-level performance; Area Sales Managers and Regional Sales Managers were on the phone every week asking for numbers; replenishment of consumables from HO was manual and reactive, so fast-moving SKUs routinely stocked out while slow-movers piled up; and there was no common customer record, so service reminders and repeat-visit campaigns simply didn't fire.
What GetAFix did
- One operating platform in every store — customer onboarding, vehicle registration, digital estimates, package-based offerings, job cards, GST-compliant invoicing and payment collection — so every franchise runs the same SOP and surfaces the same KPIs.
- Head Office module with a four-tier role hierarchy — Area Sales Manager, Regional Sales Manager, State Head and Country Head each log in to a dashboard scoped to their territory, with drill-down to any individual store.
- Auto-replenishment from HO — every store's consumable stock (polishes, compounds, pads, films) is tracked in real time. When an SKU hits its reorder threshold, a procurement request fires automatically to Head Office, HO ships, inventory reconciles. Fast-movers no longer stock out.
- Automated service reminders — every customer's past visits drive WhatsApp and SMS reminders on 3, 6 and 12-month intervals across the entire network, using the same brand voice.
- Multi-factor authentication enforced for Head Office, State Head and Regional/Area Manager logins, meeting the customer's enterprise-security standard; store-level logins are audited by HO.
- Purpose-built data warehouse + a GetAFix-proprietary slice-and-dice BI tool — every transaction from every store flows into a DW that HO and field leadership use to pivot revenue, package mix, service performance and repeat-visit rate by store, region, period or product category in seconds.
A store manager, an Area Sales Manager and the Country Head all open the same platform — and each sees exactly what their job requires.
Representative snapshots of the three dashboards the network runs on every day. Every store is on the same schema, so as you move up the hierarchy — ASM → RSM → State Head → Country Head — the same numbers roll up without reconciliation.
Today's bookings
Low-stock auto-replenishment
Procurement requests fire automatically to Head Office when thresholds are breached. No manual ticket needed.
- Polishing compound — cuttingReorder in 3 days
- Foam cannon nozzlesBelow minimum
- Microfibre cloths — yellowReorder today
Service reminders dispatched today
Store leaderboard — MTD revenue (₹ L)
- 01Indiranagar₹18.4L+12%
- 02Whitefield₹16.9L+9%
- 03Jayanagar₹15.2L+7%
- 04Koramangala₹14.6L+4%
- 05HSR Layout₹13.1L+3%
- Needs attention
- 06Yelahanka₹6.8L-4%
- 07Electronic City₹7.4L-2%
Package mix in territory
- Ceramic Coating34%
- Paint Correction22%
- PPF18%
- Interior Detail14%
- Foam Wash12%
Stockout risk
- YelahankaCeramic coating · 2 days
- Electronic CityPPF rolls · 4 days
- HSR LayoutMicrofibres · 5 days
All three have live procurement requests against HO — ASM can approve / expedite in one click.
National revenue trend · last 12 months
Store performance · India
- 01Mumbai · Maharashtra14 stores₹226 L
- 02Bengaluru · Karnataka14 stores₹207 L
- 03Delhi / NCR · Delhi11 stores₹182 L
- 04Chennai · Tamil Nadu10 stores₹162 L
- 05Hyderabad · Telangana8 stores₹124 L
Revenue by zone · Q1
- South₹3.882%
- West₹3.269%
- North₹2.758%
- East₹1.430%
- NE₹0.919%
GetAFix Data Warehouse
- Transactions
- ~42 M
- ETL refresh
- Every 15 min
- Retention
- 7 years
- BI tool
- GetAFix Proprietary
Slice by…
Pivot every transaction on any of these — click to drill.
SELECT store_code, region, state,
SUM(invoice_amount) AS rev,
COUNT(DISTINCT customer_id) AS customers
FROM dw.invoices
WHERE fiscal_quarter = 'FY26-Q1'
AND package_category = 'Ceramic Coating'
GROUP BY store_code, region, state
ORDER BY rev DESC
LIMIT 20;Outcome
- 100+ franchise detailing stores now run the same operating platform with the same SOPs and the same live KPIs — no more per-store spreadsheets or shadow systems.
- Stockouts on fast-moving detailing consumables effectively eliminated by auto-replenishment between HO and every store.
- Weekly territory calls that used to be "send me your numbers" are now "what are we doing about them" — Area and Regional Sales Managers open their dashboard and the data is already live.
- Country-level leadership can slice revenue, product mix and store performance by any dimension in seconds through the GetAFix BI tool — reports that used to mean a week of spreadsheet consolidation.
- Customer experience standardised across every store: same estimate flow, same package definitions, same service-reminder cadence — regardless of which franchise a customer walks into.
“Running 100-plus franchise stores used to mean chasing every area manager for their weekly numbers. Today the Country Head just opens the dashboard — every store, every product, every manager — and the conversation is about action, not data collection.”